No matter whether you have an ecommerce website or a brochure website, your online presence is helping your prospects make a choice.
However, there is a huge difference from the traditional, bricks-and-mortar business: there are no “human beings” to talk to! When a customer walks into a physical store, customer service representatives are available to answer questions, help compare products, provide information on products and so on. There is no doubt their role is to guide you through the purchase process.
But – don’t you love technology?
You get where I’m going, right? How can your online business offer the same support you’d get in a physical store, in order to drive more sales? Exactly: via live chat.
Hint: live chat has a huge impact on your sales conversion rate – but only if you use it smartly. So, here are a few reasons you should install it today on your website.