Content Marketing

23 Reasons You Should Stop Blogging on LinkedIn Right Now (also applies to Medium, Quora, etc.)

by

I love controversial blog posts – so here you go. I have 23 good reasons you should stop using the Blog feature in LinkedIn and also what you should be doing instead.

My “controversial blog post” policy is: don’t just complain, give solutions! So, feel free to read through the article and a comment is much appreciated. I spoke up, so now it’s your turn. I want to hear from you.

Let’s start by saying: unless you’re Richard Branson, Gary Vaynerchuck or Tony Robbins, we small business owners should not use LinkedIn as a blog platform. Here are 23 reasons why.

Read more

5 Things These Smart Marketers Are Doing That You’re Probably Not

by

No one really cares about predictions, but EVERYONE wants to know what smart marketers actually do, test and achieve.

If we are to plan our marketing efforts (hence our time and money investment), then we may as well use strategies that are meant to work – because real marketers have already tested and implemented them in their own online businesses.

So, let’s get started and learn something new. Here are 5 areas you should focus on.

Read more

Content Marketing: Why you Should Get all Emotional (how and what to write)

by

In the second of our series on content marketing, we look at what appeals to your target market and what to do when you find yourself staring at the blank page.

We’ve already seen Why, When and How Often you should write content – it’s now the right time to understand what style or tone you should use and how you can “connect” with your target audience with a few simple tricks.

In fact, failing to write for your target audience would mean not only wasting your time, but also missing out on sales.

Remember: Content Marketing is not rocket science, as long as you know who you’re meant to write for.

Read more

Why, When, How Often: Content Marketing Questions Answered

by

Content Marketing is the new SEO. No more keyword tags, keyword-stuffed paragraphs and headings, online directories and link-building (I haven’t even mentioned any “dirty” SEO tricks…).

Content is how you build authority, traffic, leads, contacts, email list, links.

Content is loved by your prospects AND Google, Bing, Yahoo. Search engines now award those websites that generate quality content, on a regular basis.

So, here are 3 of the most common questions about Content Marketing: why, when and how often.

Read more

4 Reasons why “Live Chat” Can Boost your Online Sales

by

No matter whether you have an ecommerce website or a brochure website, your online presence is helping your prospects make a choice.

However, there is a huge difference from the traditional, bricks-and-mortar business: there are no “human beings” to talk to! When a customer walks into a physical store, customer service representatives are available to answer questions, help compare products, provide information on products and so on. There is no doubt their role is to guide you through the purchase process.

But – don’t you love technology?

You get where I’m going, right? How can your online business offer the same support you’d get in a physical store, in order to drive more sales? Exactly: via live chat.

Hint: live chat has a huge impact on your sales conversion rate – but only if you use it smartly. So, here are a few reasons you should install it today on your website.

Read more

11 Internet Marketing Tips for Your Business – Brought to you by California Top Experts!

by

Wondering why your website is not generating sales?

Well, your website pages can’t convert sales on their own. The online user is sceptical by default, and a good website design means absolutely nothing. Investing on a new website just because you need a “new look” is not sufficient. Not anymore.

So, welcome to the Internet Marketing World. And right here, right now, I’m willing to share with you a few simple tips I’ve learned during my business development stay – here in the U. S. of A!

Read more

10 Reasons why Hiring an Intern Will Boost your Website Revenue

by

Have you ever wondered why your website is NOT generating sales?

Yes, I know, you thought about it already. And probably you just concluded you have no cash to invest in website traffic generation & no time to look after the marketing and social aspect.

Today, you get a simple solution to your problem. If you are a Sole Trader, a Managing Director or a Website Owner, keep reading. If not, then share with a colleague.

Read more

3 Tricks to make your Website more Readable

by

If you’re wondering why nobody “reads” your website as if it was their favourite newspaper or magazine, please take 4 minutes to read this article. Also, if you have an additional minute, go looking for a newspaper in your home/office and take a look at the homep… pardon!, I meant “front page”.

In 5 minutes we’ll teach you how to improve your website homepage and, hopefully, your sales conversion rate.

Read more