Lead magnets allow you to get more prospects on your email list.
“Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.“
This definition by the very well known DigitalMarketer.com tells you a few things:
1) You’ve been doing it all wrong 🙂 Prospects won’t just “sign up for your newsletter” unless you offer them an indispensable, irresistible, immediately downloadable offer.
2) You can increase your email list by… 1000%, even 10000% if you create just 1 or a few Lead Magnets (this takes 30 minutes!).
3) And the more specific the Lead Magnet, the more prospects you can acquire within that Niche.
We’ll learn and study possible strategies we can implement TODAY on our websites to increase opt-ins (sign-ups) to our Email Marketing.
Email Marketing is the number #1 Digital Marketing channel. And it’s free.
Now, what about getting some free leads, get their permission to send them content, education, offers and sales pitches, with a simple Lead Magnet?
Great, let’s see the rules you should follow to make it work for your business.