Ecommerce

How to Improve your Ecommerce Website for Mobile Devices

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Mobile ecommerce has skyrocketed over the past decade or so. Sales conversion rates are considerably higher on mobile websites than their PC counterpart and, according to KISSmetrics, 78% of mobile searches for local businesses result in a purchase (only 61% of PC local searches convert).

However, these figures could be even higher. So many users are frustrated with mobile sites as they are more difficult to use and less “friendly” than their desktop versions.

Over the course of this blog I am going to outline a few mistakes ecommerce mobile websites often make and how to remedy them, overall leading to a boost in sales.

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Why and How I switched to Stripe for Online Payments and Ecommerce

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500% sales conversion increase.

Credit card checkout on the same website (without having to go to PayPal and back).

Lower fees than PayPal.

I could go on for hours if I had to list all the reasons why I’m highly recommending all my Ecommerce clients to switch to Stripe for Credit Card processing (and yes, you can keep using PayPal for PayPal account holders, and Stripe for credit cards only…).

So, after a few whys, here are a few more. Plus, a handy “how do you do it?” guide.

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10 Simple Ways to Increase your Average Order Value (part 2)

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Music to my ears: let’s make some more money with no effort whatsoever!

Last week, in part 1, we discovered 5 simple strategies to increase your average order value (basically, how much your customer is going to add to cart). And this week, we’re going to complete that list with 5 more tips.

I know for sure ecommerce entrepreneurs keep focusing on the most expensive tasks (traffic generation, social media, networking, and so on), when upselling or increasing the amount of products purchased by order is absolutely free of charge!

[If your ecommerce store does not have a free shipping threshold, discounts on big orders, volume discounts, up-sells and cross-sells, then you should read this again: 10 Simple Ways to Increase your Average Order Value (part 1).]

So, keep reading here and find out 5 more incredible tips to increase your average order value (AOV).

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10 Simple Ways to Increase your Average Order Value

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Yes, this is one of the most underestimated and underused strategies to make more money.

The Average Order Value (AOV) is calculated by dividing your revenue by the number of orders in a specific period of time. If you sold $3000 with 100 orders in January, your average order value was $30.

The problem: ecommerce entrepreneurs keep focusing on the most expensive task (increasing traffic to the website), when upselling or increasing the amount of products purchased by order is absolutely FREE of charge – it costs nothing! Asking is all you need to do.

So, in this 2 blog post series, I will analyse 10 different, simple and smart ways to boost your average order value. Implementing just 1 tactic could increase your revenue by 5, 10, or even 30% – no excuses!

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4 Kick-Ass Reasons You Should Be Selling Online Right Now

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Do you provide services? Are you a consultant? Do you sell products? Well, right NOW is the right time to understand you’ve got nothing to lose. We are the luckiest business owners ever: never in the past we were able to trade with absolutely everybody in the world, and also reach them easily and cheaply.

So here are the 4 reasons I think you should spend the next 5 minutes thinking of how you can grow your business online.

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How to Skyrocket Ecommerce Sales with AdWords: an Interview with Andy Black

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Andy Black started his PPC career by helping an electrician get more work through his website. He became so passionate and skilled in Google AdWords that he was hired as team leader by a top PPC company. Together with other 35 AdWords specialists, he managed €120.000/day PPC campaigns and help his company acquire 15k new leads per day. He now owns and runs his own AdWords practice.

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10 Most Unusual Ways to Drive Traffic to Your Website

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Building an attractive website is one thing, but promoting it in a way that drives maximum traffic is a completely different task. There is no doubt that good content, SEO and advertising do generate great traffic, but these techniques are being used by every website owner. So, for a moment, let’s go beyond and think of different methods! Here are 10 unusual, yet effective, ways of driving traffic to your website.

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5 Great Ways to Find Affordable Blog Writers

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Running a business is a full time job, no matter what size your business is. And extracting time out of your busy schedule to write blogs is something you might find difficult to do.

So how can you find and hire affordable blog writers, and therefore guarantee that your business’s blog can generate constant traffic and revenue?

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8 Simple Tasks for Your ecommerce Intern

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With eCommerce growing in popularity, e-tailers need to manage their online presence more often than ever. However, not all retailers can afford to be on the laptop 5 or 6 hours a day, while taking care of the store and customers at the same time.

If you’re willing to offer great work experience, useful training and good references, than you should hire an eCommerce intern right now. Websites such as CareerJet, Monster, Internmatch, Indeed and LinkedIn can allow you to find an intern pretty quickly, for a minimal fee.

Your eCommerce intern can manage many tasks and free up copious amounts of your time, while learning a lot from your retail experience and knowledge. Here are just a sample of the eCommerce tasks you can delegate to your intern.

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3 Reasons Offline & Online Retail Will Converge

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I heard of many retailers going (finally) online. I also heard of many eCommerce startups opening bricks-and-mortar retail stores. What’s happening? And why?

Retailers today are becoming more and more aware of the benefits that come from ecommerce. Is an online presence alone the true key?

Some companies believe the answer to that question is yes. However, while there is no denying the benefits of offering online services, having a physical store can be just as important. Below we will discuss benefits of both principals, and how the merging of the two is the true key to successful companies. 

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