Mobile ecommerce has skyrocketed over the past decade or so. Sales conversion rates are considerably higher on mobile websites than their PC counterpart and, according to KISSmetrics, 78% of mobile searches for local businesses result in a purchase (only 61% of PC local searches convert).
However, these figures could be even higher. So many users are frustrated with mobile sites as they are more difficult to use and less “friendly” than their desktop versions.
Over the course of this blog I am going to outline a few mistakes ecommerce mobile websites often make and how to remedy them, overall leading to a boost in sales.